ArtCenter Transportation Design Students Team Up to Design the Next Jeep Wrangler – Pasadena Now
Students at the ArtCenter College of Design in Pasadena will have the chance to design the next Jeep Wrangler in collaboration with Gravity Sketch, a leader in collaborative 3D design technology.
In a first for the design school, the process of a sponsored project will be documented in real time on social media.
“There are 11 transportation design students enrolled in the class,” Emily Logan, public relations specialist at ArtCenter, said. “Most of these students are in their sixth term at ArtCenter, which equates to being somewhere between a sophomore and a junior at a more traditional 4-year college.”
The 14-week project began on September 13, with final presentations scheduled for December 13. At the end of term, these 11 students are expected to deliver final renders, final presentation materials, a milled foam model, an Instagram clip, and a two-minute video to the sponsor as creative inspiration. A student project will be selected by Gravity Sketch and Stellantis to be fully built as a quarter scale model.
“We will build two models, one for the student to keep and one for our headquarters in London,” said Rebecca Miller, Education Program Manager at Gravity Sketch.
ArtCenter, Gravity Sketch and industry partner Stellantis jointly created the project brief to design the next generation Jeep Wrangler in the new field of electrification and autonomy in 2030. Students must use a suite designed by Gravity Sketch to improve their automotive design process. , experimenting with a range of features within the 3D design and modeling software, including sketching blitz, ergonomics studies, photo editing, 3D rendering and other modeling techniques.
Gravity Sketch asks students to document their process on social media in real time, posting photos and videos and using the hashtag #GravitySketchJeep. Gravity Sketch and ArtCenter will also document the project on video, capturing interviews, keynote presentations and background images to post on social media and create a final short narrative video to wrap up the project.
Daniela Paredes, co-founder and CEO of Gravity Sketch, said she’s excited about the transparency this approach will bring.
“Automotive technologies are constantly advancing, providing opportunities to redefine the future of mobility,” she said. “Sharing the creative process of students in real time on social media will show the full extent of innovation and techniques used to arrive at their final product, and could end up bringing a component of network effect to the creative process. “
Traditionally, ArtCenter includes a 90-day non-disclosure clause when signing design agreements with strategic partners, as students often work on real-world challenges and opportunities that require confidentiality.
“This is the first time a company has agreed to showcase the student-driven design process during the course of the project and we couldn’t be more excited to give potential partners and prospective students a glimpse of what’s going on. in an ArtCenter classroom,” Regina Dowling-Jones, vice president of strategic partnerships at ArtCenter, said.
ArtCenter teachers will also participate in the design process. Meeting for five hours a week, the students will present their work in progress to Marek Djordjevic, the faculty member leading the class, as well as representatives from Gravity Sketch and Stellantis.
Students will also receive regular feedback and reviews from a panel of top Stellantis designers, including Mark Moushegian, Head of Advanced Design for Stellantis; Lou Gasevski, Senior Design Manager for RAM Trucks; and Laura Jonason, exterior designer for Alpha Romeo. This provides students with a rare opportunity to tap into real industry expertise, which will challenge them to push their concepts further.