Parks Associates Presents Shopper Insights Dashboards to Monitor Adoption and Use of Linked House Merchandise and Companies
DALLAS, March 11, 2021 / PRNewswire / – Worldwide analysis agency Parks Associates introduced in the present day Shopper Insights dashboards, new companies that observe adoption, demand and market modifications for sensible dwelling, safety, shopper electronics, broadband and video companies. Shopper Insights dashboards present an ongoing view of every market, with quarterly or semi-annual deliverables that present business benchmarks and knowledge on shopper tendencies on property, buy intentions and gross sales channels that reveal early tendencies and rising earnings alternatives.
Sensible House dashboard, launched this week, reveals that 25% of U.S. broadband households have bought not less than one sensible dwelling gadget prior to now 12 months, and households with not less than one sensible dwelling gadget now personal a median of greater than seven units. Product classes embody sensible thermostats, sensible units, community cameras, video doorbells, sensible smoke / CO detectors, sensible door locks, sensible storage door openers and sensible lighting merchandise, amongst others.
“Greater than half of American broadband households say they place extra significance on expertise than earlier than the COVID-19 disaster,” stated Jennifer kent, Vice President, Analysis Parks Associates. “This new service gives companies with actionable knowledge on adoption, buy intentions and tendencies for key classes of options. We’re excited to carry this helpful knowledge and knowledge on tendencies to the market.”
Parks Associates Shopper Insights dashboards Make the most of the corporate’s quarterly surveys of 10,000 US broadband households for the 5 subjects:
Sensible House dashboard
This dashboard tracks adoption, buying, and demand throughout varied classes of sensible dwelling merchandise, together with insights into buying channels, web promoter scores, and platform utilization. home management.
Video companies dashboard
This dashboard tracks the dynamic and evolving video companies market, together with shopper adoption of OTT video, conventional pay-TV, and on-line pay-TV companies.
House care dashboard
This dashboard tracks shopper adoption of dwelling companies resembling dwelling web, pay TV and cell companies. It measures churn charges, buy intentions and bundled service perceptions.
Shopper electronics dashboard
This dashboard tracks adoption, procurement, and demand throughout varied classes of shopper electronics. Product classes embody computer systems, cell units, dwelling community gear, streaming and video gear, audio gear, transportable units, and video games.
House safety dashboard
This dashboard tracks adoption of surveillance methods and companies, self-installation and pro-installation, adoption of interactive companies and residential orders, and shopper buy knowledge.
For extra info on Parks Associates Shopper Insights dashboards, contact [email protected]. To schedule an interview with an analyst or to request particular analysis knowledge, please contact Rosey Ulpino, [email protected], 972-490-1113.
About Parks Associates
Parks Associates, an internationally acknowledged, women-owned and led market analysis and consulting agency, makes a speciality of rising expertise options for shopper and small and medium enterprise (SME) markets. Celebrating its thirty fifth yr in 2021, Parks Associates is a companion of corporations navigating the altering landscapes of shopper expertise by means of data-driven market insights, in-depth shopper and business insights, customized advertising companies and networking experiences and conferences.
The corporate’s experience consists of dwelling automation, management methods and safety, digital media and platforms, leisure and video games, dwelling networks, web and video companies, linked well being and dwelling options. autonomous, cell functions and companies, assist desks, shopper electronics and vitality administration. options.
Every year, Parks Associates hosts business webcasts, the CONNECTIONS ™ convention collection, Linked Well being Summit, Sensible Power Summit: Participating the Shopper, and Way forward for Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com
SOURCE Parks Associates