WIAA Track Meet has a positive economic impact
LA CROSSE, Wisconsin (WXOW) – The region’s largest sporting event is back and attracting many visitors.
The WIAA track and field competition runs until Saturday. Athletes from across the state compete at the Veterans Memorial Sports Complex at UW-La Crosse.
Explore La Crosse Sports Sales manager Jeremiah Burish said this year’s event is particularly important to the economy after it was missed last year due to the pandemic.
“It’s huge for the whole community and the outlying region to have this event here again,” said Burish.
“It’s the biggest sporting event we have, so it draws thousands of people – puts them in hotels and some stores.”
Burish adds that not only does the track give an instant boost to the economy, it also helps future efforts.
“They get the visitor guides and then they plan their trips later in the summer to get in, enjoy Grandad’s Bluff, the Mississippi River, all the outdoor recreation, all the arts and everything in between, the restaurants, there is so much to do. “
“It’s just a great opportunity to expose them to that. We look forward to this future visit and we see a lot of things happening.”
According to the Wisconsin Department of Tourism, they expect the event to bring in around $ 1.8-2.2 million for La Crosse. They estimate that each overnight guest earns around $ 160. Almost 20,000 visitors are expected to the region in total for the three-day event.